"logic" nach Englisch mit Beispielen - Kollokationen-Wörterbuch Englisch
- A Customer Dominant Logic of Service.
- His 2004 article with Robert Lusch in the Journal of Marketing, "Evolving to a New Dominant Logic for Marketing," is the most-cited marketing article published in the last 10 years.
- VARGO, S.L. and LUSCH, R.F. (2004), "Evolving to a New Dominant Logic for Marketing", Journal of Marketing, vol.68, pp.
- "Peter Maxwell Davies's Basic Unifying Hypothesis: Dominant Logic".
- Dominant Logic is antipodal to the idea of using different methods and ways for generating profit.
- In the field of strategic management, C. K. Prahalad and Richard A. Bettis first introduced the concept of Dominant Logic in 1986.
- The catalyst for this interest was the publication of an award-winning article by Stephen Vargo and Robert Lusch in January 2004 issue of Journal of Marketing entitled "Evolving to a New Dominant Logic for Marketing".
- Vargo, Stephen L. and Lusch, Robert F. (2004a) 'Evolving to a New Dominant Logic for Marketing', Journal of Marketing 68 (January): 1 - 17.
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